Wednsday, November 18th, 2015

CRAFTED WITH PRIDE IN THE USA

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Crafted with Pride in the USA

The history behind North Carolina textiles runs deep… deeper than the darkest ocean, deeper than Drake’s well of emotions, even deeper than Facebook’s archive of your messages.

Starting early in the 1800’s, the state’s natural and economic resources provided an excellent environment for mills to thrive. Eventually, North Carolina became the number one producer of textiles… for the entire United States. Go Tar Heels!

From Civil War to World War and in between, the mills were pumping out socks, flannel, denim, and even parachutes. However, the rise in imports from countries with cheaper labor forced a lot of mills to shut down. Textile production in the states declined. In the 1980’s a branding campaign emerged to encourage folks to buy products made in the states. Their slogan was “Crafted with Pride in the USA”. SWAP Socks still believes the importance of this mentality and holds true to its values.

A select few mills in NC have withstood the test of time and, well, money, and SWAP Socks has the distinct honor of working closely with a family who has owned and operated their mill for 5 generations now… Harriss and Covington Hoisery Mills is a leading manufacturer of socks, winning the “Partner of Excellence” status with Smartwool and Timberland.

What does it all mean? Basically, your socks are knitted by the crème de la crème. The caviar of fine foods. The Chris Rock of comedy. The Jennifer Lawrence of actresses. Hot! So, when your best bud or crush asks you “Yo, where did you get those?” you can honestly tell them “Dude, these were crafted with pride in the USA”.

- MJ

Cole Page

About the Author: Cole Page is co-founder and CTO at SWAP Socks. He is pretty bad at writing blog posts, but decent at designing them.