WEDNESDAY, January 27th, 2016




Let’s see, we’ve got #ManCrushMonday, #TransformationTuesday, #WomenCrushWednesday, #FlashBackFriday, and #ThrowBackThursday. HMU, WTF, LOL, LMAO.

I honestly can’t keep up. What about a new abbreviation? Something that connotes thankfulness and gratitude, something that inspires us to reach out and touch the hearts of those we love. How about “#ThanktheWorldWednesdays”?

Gratitude, the quality of being thankful, has been scientifically proven to have immense benefits. Perhaps more difficult to quantify than say, a run in the woods, it still has seemingly invaluable rewards on quality of life.

" This is a wonderful day. I've never seen this one before. "
- Maya Angelou

I want to make gratitude sexy. I want to have a crush on gratitude. What better way to do it than #TTWW (Thank the World Wednesdays)!

Today, I am thankful for snow. Yes, snow. That’s the thing about gratitude. There are no rules. You can be grateful for the most mundane of things- an eraser, toilet paper, your kindergarten teacher whose name you don’t remember. And today, it’s snow. When you are in the throes of winter, you wonder if it will ever end. You wake up with freezing toes and no desire to get out of bed. The sky is grey. The days are short. You realize seasonal depression is actually real and not a conspiracy theory.

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However, there are moments of clarity in the seemingly endless tunnel of darkness also known as winter. Those mornings you wake up, your toes are still frozen (unless you wear SWAP socks to bed), but this time you look out the window to a glaring whiteness. No, you’re not dead. No, this is not the light at the end of the tunnel. Yes, this is SNOW. A child-like excitement permeates your being and you’ve never gotten out of bed faster. You are blinded by the glimmering, shiny sparkles of each flake that has fallen gracefully from the heavens. Winter doesn’t seem so bad anymore. You could get used to this. Fresh pow, a few beers, and your day is made.

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So, yes, thank you snow. Thank you for turning the drab and dreary to the magical and mystical.

What are you thankful for?

- MJ

Cole Page

About the Author: Cole Page is co-founder and CTO at SWAP Socks. He is pretty bad at writing blog posts, but decent at designing them.