WEDNESDAY, APRIL 6th, 2016

VISIONARY SERIES: #2

NAME:

AGE:

LOCATION:

WEBSITE:

Will Anderson, David Gwynn

25, 25

Los Angeles, CA

woodwalk.co

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WOODWALK
Will Anderson and David Gwynn

"I’m excited to see Woodwalk getting off the ground. I took a broadcasting/media class with Will when we were in the 7th grade, and recently his company created a video for our company. Nuts. It’s safe to say we grew up, whether we were really ready for it or not. The guys over at Woodwalk were kind enough to answer some questions for our 2nd Visionary Series piece. Enjoy."

-Roger

Q. What is Woodwalk?

Woodwalk is a full-service production company based in Los Angeles. We create documentary-style commercials and content for brands who are conscious of how to have a positive impact on the world.

Q. When did you know you wanted to pursue a career in production and film?

Will knew in middle school after working on the school’s television program and getting hands on experience shooting and editing short videos. David was more of a late-bloomer and came upon cameras and filmmaking in college. It wasn’t until we moved in together as freshmen year roommates at Elon that we found a collaboration that clicked and thus led us to where we are today.

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Check out some of Woodwalk's work including their SWAP Socks Video!

Clockwise From Top-Left: Duke, Communigift, SWAP Socks, Lima

Q. What inspires your creative process?

We’re inspired by visual aesthetics always, but especially when they’re employed with rich thematic content. For example, we did a project with the Duke Cancer Institute and were tasked with capturing the journey of a young mother’s breast cancer diagnosis. Finding the beauty in her joy and sadness during the process reaffirmed our passion for telling stories that have the ability to touch people.

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Woodwalk and the SWAP team wrapping up production!

Q. What's the biggest challenge you've had to overcome to get where you are now?

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Our biggest challenge was the rude awakening to running a small business after college. We were trained in a creative major and didn’t know anything about accounting, marketing or the various legal aspects of making commercials. Since moving to LA we’ve been surrounded by a freelance community in this very field, which has strengthened our knowledge over the years.

Q. If you could work with anybody, who would be your dream client?

As cliche as it may be, TOMS embodies a lot of the values we will look for in our future clients; ones who are conscious of their impact on the world and their ability to affect it in a positive way.

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TOP: Woodwalk with the Lima Crew furing filming.
BOTTOM: David showing some awestruck kids some footage during their shoot for Duke's Breast Oncology Program.

Q. What is your vision for Woodwalk?

Our vision for Woodwalk is to make the storytelling involved with marketing and advertising as a whole more genuine and representative of real human experiences. We understand that our generation has grown-out of messages that are fake and don’t serve a deeper purpose. It’s exciting for us to transition that into more human-centered stories that can simultaneously support the brands.


Will Anderson & David Gwynn
Co-Founders, Woodwalk

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Need Woodwalk's creative touch on your company?
Give em' a shout at:
http://woodwalk.co/contact/

Cole Page

About the Author: Cole Page is co-founder and CTO at SWAP Socks. He is pretty bad at writing blog posts, but decent at designing them.